What is On-page SEO? Please Discuss On-Page Factors in Details?
On Page SEO helps you to promote your site and this technique is popular because it helps them get better SERP (Search Engine Ranking Position). This is to follow SEO techniques:
- Creating content around
specific keywords.
- Formatting/designing your site
so that the most important keywords are emphasized and appear near the top
of the page.
- Including the chosen keywords
in Meta tags.
- Including the keywords in the
navigation menu and other links.
- Using your keywords in other
parts of your site, such as the title of the page, the file name, etc.
- Using related keywords on the
site (see the question on LSI for more information).
- Your keyword density should be
moderate in the web pages in general. Do not do keyword stuffing.
- Application of Bold / Strong,
Italic / Underline and emphasis: spiders search engines search for words
in a web page that are bold, italic or underlined. If you put important
words in these tags, then search engines take them as important keywords
and your search will be optimized for those keywords. This is the normal
syntax to follow:
On-Page Technique in Details:
Text
Size: Allows you to
set the major items of paragraphs larger than the original text. Title tag (tag
H) is appropriate to do so. On page SEO, text in heading tags are easily
tracked by search engines.
Meta Tag Optimization:
Title: The title tag is an important
element in the page for SEO, often ignored by different webmasters. Length of title
should not exceed 60 characters.
Meta
Description:
Your description is very important for search engines. You should avoid too
small and too long in the descriptions. Length of description should not exceed
160 characters. As the description of the title, Meta description should be
unique and should not be excessive keywords.
Meta
Keywords: Search engine
spiders are based on huge Meta keywords. You can put 10 to 15 keywords
separated by commas (,). The keywords you choose must be relevant to the
content of your page. In optimizing websites, the pages should not be very
focused on all keywords. Only one or two words should be duly highlighted
throughout the page content.
Brand
image: used to tag
images with keywords. When you search with appropriate keywords, search engines
to find appropriate images. If the image file name is given, which gives search
engines to find the right kind of images in its results?
Internal
Link Structure:
Pages web site should be internally linked. If the internal navigation of the
site is well structured, then search engines are each web page quite easily.
URL
Name: The name of the
address or domain name is also important on page SEO. Too long URL name
keywords stuffing are rejected by search engines. And the URL name must not
contain a lot number. The web page name should describe the issue shortly. If
you have graphic content in direct response mini-sites on a single page then
the page name as minisite-graphics.html. Do not use names like page2.html.
Spiders or search engines can identify these pages or you can easily follow the
content of your page quickly if you use page names that way.
Site
Map: Include a site map to your website.
Without a site map of your web pages makes it difficult to find through search.
A site map to keep your web pages indexed and bots of search engines is easy.
Even for visitors to a site map helps you navigate easily.
Crawler notification, for example:
website language, name of a copy writer, website owner and publisher
declaration should be in the Meta tags.
1- Name your URL or the domain name in
such a way that it has the targeted keyword of related to your business. Both
organic and natural search engines will catch this up faster.
2- Use the most used keywords in your
title tag for optimization of your page in a natural way.
3- The next thing that you need to do
is keep the Meta tag intact with your preferred set of keywords.
4- You can implement header tags which
communicate to search engines that the information is significant to it. You
can use H1-H6, but what is recommended is that you use H2 as a common tag for
both header and footer.
5- You can use unique content for
on-page SEO optimization to be implemented in your website. The article should
be ideally 30% fresh and no other website should contain it.
For a good web site optimization,
make your page coding error free. Erroneous pages are ignored by search
engines. It is necessary to validate the page encoding. Search pages with the
W3C validator. Once your page is validated according to international standard
and to implement all the SEO techniques in the page, the page will have a
better page rank in all the outcomes of the major search engines.
Title :- (Use
your keywords in your title)
URL :- (Use
your keywords in your URL slug - shorter is better , hyphens not underscores)
Headline
:- (h1) [Not an option at Hub pages -
but use your capsule headers (h2) instead]
Natural repetition in body of content:
- repeat your keywords, but don’t "stuff" them unnaturally
ALT attribute:
- is controlled via the caption
segment of the image capsule
File Name: - Hub pages changes the file name
upon upload
Keyword Location:
- Use your keyword within the first
100 words of your content also use in your custom summary
Internal Links
:- The amount of links to your content from within the site itself are
valuable, using tag pages in order to get internal links will give you a boost
on top of the powerful built in interlinking that HP already employs. This is
essentially what a HP tag is, an inbound link from within the site that you can
control. Also be sure to interlink your own content with anchored text link.
Italics/bold: - they have a tiny seo benefit -
italics more than bold - and does not need to be used more than once!
Content: - once it is seen, it’s the content
that will get the desire to share started. So, the tired maxim - content is
king. Has some truth to it.
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